It is confusing for business owners or higher management as technologies change so fast. Is it essential to adopt ChatGPT as our chatbot on our web page? Will the staff team object to the changes?
In some businesses, adopting new technologies is essential to grow or even just to survive in the marketplace. In 2010, I was rehired by my former boss to start a MYOB retail and training business with the name Lobster Limited. At the time, MYOB was sold in Hong Kong mostly by personal connections and accountant associations. I built an informative and user-friendly MYOB retail website with Search Engine Optimisation(SEO). Our website sometimes even came first in Hong Kong when relevant keywords were searched. Furthermore, we placed sponsored advertisements on Yahoo and Google search engines and captured a significant portion of the MYOB market in Hong Kong from scratch. After more than 10 years, Lobster limited is a still viable business based on this new marketing strategies adopted in the early years.
In the Harvard Business Review article, “Digital Transformation is Not About Technology“, adopting new technology or practices should not be motivated by outside trends but by realistic business goals. The adoption should also bring benefits to staff members to encourage adoption. In the next blog post, I will use a common task performed by teachers and lecturers in an education context, marking assignments with a rubric, as an example to illustrate the adoption of data handling techniques using the Python programming language. Through this adoption, accuracy and efficiency of marking assignments can be improved so that teaching staff can spend their time somewhere else.
To prepare you for the next blog post, an explanation of rubrics in assessment can be found at a page written by the Division of Learning and Teaching of the Charles Sturt University.
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